
Keepsake AI Pty. Limited is an Australian-founded technology company. Its flagship product Keepsake.ai is AI-powered wellbeing utility tool designed to support reflection, focus, and emotional grounding in everyday life.At the core of Keepsake.ai is a thoughtfully designed AI companion that prioritises healthy interaction, not dependency. Rather than storing full chat histories or encouraging endless engagement, Keepsake focuses on remembering what truly matters while allowing everyday conversation to reset naturally.This approach reflects how real relationships work: continuity without intrusion.
Effective Date: 18th January 2026Keepsake AI Pty. Limited (“Keepsake”, “we”, “us”, or “our”) respects your privacy. This Privacy Policy explains how we collect, use, store, and protect information when you use the Keepsake mobile application and related services (the “Service”).
1. Information We Collect1.1 Information You Provide
When you use Keepsake.ai, you may choose to provide:
- Messages and conversations with the AI companion
- Preferences, avatar selections, and settings
- Optional personal information you voluntarily share (such as routines, interests, or goals)
You are not required to provide identifying personal information to use the Service.1.2 Automatically Collected Information
We may collect limited technical data necessary to operate and improve the Service, including:
- Device type and operating system
- App usage metrics (such as session length and feature usage)
- Crash and performance logs
We do not collect precise location data.2. How We Use Your Information
We use collected information to:
- Generate AI responses and interactive scenes
- Maintain conversational continuity and memory recalls (where enabled)
- Enforce usage limits and subscription tiers
- Improve app stability, safety, and performance
- Provide customer support and respond to inquiries
Keepsake does not use conversations for advertising purposes.3. AI Processing & Memory
3.1 AI-Generated Responses
Keepsake uses artificial intelligence services to generate responses.
Keepsake responses are generated by artificial intelligence and may be inaccurate, incomplete, or reflect conversational tone rather than factual certainty.
You should not rely on the Service for medical, legal, or safety decisions.3.2 Memory Retrival System and Data Retention
Depending on your subscription tier:
- Certain information may be stored long-term to support continuity
- Memory may include non-sensitive facts such as preferences, recurring topics, or named people
- the memory is used for being recalled for the purpose for conversational continuity
You may request deletion of stored data at any time.4. Data Storage & Security
System prompts, emotional logic, and API keys are stored server-side only
We do not embed AI keys or internal prompts in the app bundle
We apply reasonable technical and organizational safeguards to protect data
Sensitive data is avoided on local device storage where possible
No system is completely secure, but we take reasonable steps to protect your information.5. Sharing of Information
We do not sell your personal data.
We may share limited data with:
- Infrastructure and hosting providers
- AI processing providers (solely to generate responses)
- Legal authorities when required by law7. Children’s Privacy
Keepsake is not intended for users under 18 years of age.
We do not knowingly collect personal data from children.8. International Data Transfers
Your data may be processed or stored outside your country of residence (including Singapore or other jurisdictions), subject to applicable data protection laws.9. Your Rights
Depending on your location, you may have rights to:
- Access your data
- Request correction
- Request deletion
You may request access to or deletion of your data at any time by contacting us at [email protected] and we will process such requests within a reasonable timeframe.10. Changes to This Policy
We may update this Privacy Policy periodically. Continued use of the Service constitutes acceptance of the updated policy.11. Contact UsFor privacy questions or requests:
[email protected]
Effective Date: 18th January 2026These Terms of Service (“Terms”) govern your use of the Keepsake AI mobile application and related services (the “Service”).By accessing or using Keepsake, you agree to these Terms.1. Nature of the Service
Keepsake.ai is an AI-powered wellbeing and productivity companion designed to support reflection, emotional grounding, and focus.Keepsake is not:
- Therapy
- Medical advice
- Mental health treatment
- Crisis supportKeepsake is not a crisis support service. If you are experiencing thoughts of self-harm, suicide, or are in immediate danger, please contact local emergency services or a qualified mental health professional immediately.2. Eligibility
You must be 18 years or older to use the Service.3. Subscriptions & Payments
Keepsake offers free and paid subscription tiers.
Features vary by tier
Subscription pricing and availability may change with notice
Payments are processed through the App Store or Play Store
Subscription management and refunds are governed by the platform’s policies4. Acceptable UseYou agree not to:
- Use the Service for illegal or harmful purposes
- Attempt to extract, reverse-engineer, or misuse system prompts or models
- Circumvent usage limits or subscription enforcement
- Use the Service in abusive or exploitative ways
- We may suspend or terminate access for violations.5. AI LimitationsKeepsake responses are generated by artificial intelligence and may:
- Be imperfect or incomplete
- Reflect conversational tone rather than factual accuracy
- Occasionally be incorrectYou agree not to rely on the Service for decisions involving health, safety, legal, or financial matters.6. Emotional BoundariesKeepsake is designed to encourage healthy, non-dependent interaction. The Service:
- Does not replace human relationships
- Does not promote exclusivity or emotional dependency
- Does not present itself as a substitute for professional care7. Intellectual Property
All content, prompts, logic, music, scenes, and design are owned by Keepsake AI Pty. Limited (AU)You are granted a limited, non-exclusive, non-transferable license to use the Service for personal, non-commercial purposes.8. Termination
You may stop using the Service at any time.
We may suspend or terminate access if these Terms are violated.9. Disclaimer of Warranties
The Service is provided “as is” and “as available”, without warranties of any kind.10. Limitation of Liability
To the maximum extent permitted by law, Keepsake AI is not liable for:
- Emotional outcomes or interpretations
- Decisions made based on AI responses
- Data loss beyond reasonable safeguards11. Governing LawThese Terms are governed by the laws of Australia, unless otherwise required by applicable law.12. Changes to These TermsWe may update these Terms periodically. Continued use of the Service constitutes acceptance of changes.13. Contact[email protected]
You can use this form to:
1. make request in relation to the exportation/modification of your own data
2. make request for the deletion of your own account.
3. all other inquiries.
Keepsake AI Pty.Limited.
ACN: 694342722